Retail Connect

PTM

Bridge the gap between advertisement and consumer action through dynamic product integration. Viewers engage with featured products during enhanced commercial spots, with an opportunity to start a purchase without interrupting the viewing stream.

How It Works
Viewers press left or right on their remote to advance the product carousel while watching the enhanced commercial spot. If consumer action is taken, the viewer is sent a link to the featured product directly to their phone.

Designer
Leverage BrightLine design services to bring this ad format to life for your brand. Contact us to get started.

Timeline

8-10 weeks

Availability

Select partners

Quick Links

Static Assets

  • Style Guide

    • Or equivalent brand/campaign guidelines

    • Or sample banner creative as layered, unmerged, and non-rasterized .psd including all links

  • Logo(s)

    • .eps or .ai

  • Brand Fonts

    • .otf or .ttf

  • Copy (Optional)

    Any evergreen copy you’d like to appear on screen

    • .doc, .xls, email

    • If including supporting copy, recommend 50-200 characters maximum, as text should be concise and large enough to be easily read from 10 feet away.

  • API

    Product integration for related products to be featured in the unit.

    • RESTful API endpoint, documentation & authentication for product feed

    • Featured product SKUs

Video Assets

  • Video(s) For Use as Spot

    • :30s are recommended

    • Encoding: Apple ProRes 422 or 422 HQ (.mov), QuickTime h.264 15mbps+ (.mov), or h.264 15mbps+ (.mp4)

    • Resolution & Quality: Preferred 1080p, minimum 720p | Frame Rate: Constant frame rate of 23.98, 25 or 29.97 with no interlacing, no pulldown (no duplicate frames), no frame blending (deliver in native frame rate only)

    • Audio Bitrate: Stereo audio, minimum 192kbps, 48kHz

    • Contents: No slates, leaders, or black frames at the beginning or end (video file should include the spot at expected duration only)

    • Aspect Ratio: 16:9 or cinemascope ideal for spot

QR Code (Optional)

  • Call To Action

    • .doc, .xls, email

    • Specific scan instruction, e.g. “Scan to Shop”, “Scan to Download”, etc.

    • Any additional copy to support the call to action

  • URL

    BrightLine can create and manage the QR code on client behalf. Please provide:

    • Web URL, inclusive of tracking if desired

    Alternatively, feel free to provide your own QR code.

    • If running on NBC, please connect with NBC on their QR code policy.

BrightLine Best Practices

  • Universal

    • Spot: Leverage a :30 spot where possible, otherwise :15.

    • Calls to Action: Highlight states should be very prominent and consistent for ease of navigation with the remote (up-down, left-right, select).

    • Ordinality: Lead with the brand’s highest priority content as it will see the most views.

    • Text: Should be short, concise, and large enough to be easily read from 10 feet away (see recommended character maximum by ad format).

  • Overlay Design

    • Ensure the overlay is large in size

    • Leverage a CTA that is short in length, large in size, and sets clear expectations (Recommend 5-10 words including “Scroll to/for...” or “Press OK to/for”)

    • Additional messaging, if any, should be kept to a minimum

    • Include visual cues to engage (remote, arrows, etc.)

  • QR Codes

    • Size: 200px min., 300+px recommended for ease of scanning from 10 feet away during short time frame

    • Spot: Leverage a :30 spot if available to allow time for viewers to grab their phone, open their camera, zoom if needed and click.

    • Consistency: include on all overlay images (not hidden beyond engagement) to maximize QR code views.

    • Additional Messaging: if any, should be kept to a minimum, especially if the QR code is the priority.

    • Call to Action: For maximum QR scans, tie the QR CTA into the creative and/or feature a compelling hook.

Tagging

  • Process (Direct Buys)

    • BrightLine creates the VAST tag (which contains the video and interactive creative) and delivers to the media partner(s) (1 VAST tag per creative).

    • If the agency team has additional trackers, they should be provided to the media partner(s) to add in line with the VAST. As the 1st party ad server, the media partner will traffic the tags, add the 3p trackers, and will control the rotation/flighting if there are multiple creatives.

  • Process (Programmatic Buys)

    • Agency obtains Deal IDs from SSP(s). If activating via BrightLine’s Accelerator MP (Xandr), BrightLine will provide the Deal IDs to the agency.

    • BrightLine creates the VAST tags (which contain the video and interactive creative) and delivers to the agency team (1 VAST tag per creative).

    • Agency will traffic the VAST tags (with DSP’s support) on the provided Deal IDs only (which include BrightLine-enabled inventory ensuring the interactive ad will deliver properly).

      • Agency will apply any targeting (recommend loosest targeting possible for scale), and will control the rotation/flighting if there are multiple creatives.

      • If the agency team has additional trackers, the agency team should add them in line with the VAST within the DSP interface.

  • 3P TAGS

    • 3p trackers can be added in line with BrightLine’s VAST. However, click trackers should be omitted, as the unit doesn’t click to web, and this could break the unit.

Reporting

  • Engagement Metrics

    • BrightLine reports on engagement metrics (these metrics cannot be 3p-tracked) and will provide regular reporting.

  • Delivery Metrics

    • Impressions and associated delivery metrics will be reported by the media partner (or by the DSP in the case of a programmatic buy).