It’s proven: the higher the engagement, the greater the brand impact.
Across 60+ interactive campaigns and 700 participants, we found that higher engagement rates are directly correlated with stronger brand recall and purchase intent. This illustrates what we already know: engagement = results.
Our research will show you:
Why aiming for higher engagement rates will get you better brand outcomes
What types of ads get higher engagement rates
The full-funnel effect of engagement
The power of remote control interactivity