BrightLine creates the VAST tag (which contains the video and interactive creative) and delivers to the media partner(s) (1 VAST tag per creative).

If the agency team has additional trackers, they should be provided to the media partner(s) to add in line with the VAST. As the 1st party ad server, the media partner will traffic the tags, add the 3p trackers, and will control the rotation/flighting if there are multiple creatives.

Agency obtains Deal IDs from SSP(s). BrightLine creates the VAST tag(which contains the video and interactive creative) and delivers to the agency team (1 VAST tag per creative).

If the agency team has additional trackers, the agency team should add them in line with the VAST within the DSP interface. Agency will traffic the tags (with DSP’s support) and will control the rotation/flighting if there are multiple creatives.

3p trackers can be added in line with BrightLine’s VAST. However, click trackers should be omitted, as the unit doesn’t click to web, and this could break the unit.

HEYYYYYYYY!!!