BrightLine and TF1 Groupe Bring Interactive CTV Advertising to France

Written By BrightLine

BrightLine is excited to announce a landmark partnership with TF1 Groupe, through its free, ad-supported streaming platform  TF1+, to bring interactive CTV formats to France for the very first time. With 42 million monthly viewers, TF1+ is France's leading free streaming platform, offering live TV channels and 35,000 hours of French and international content. Through this partnership, TF1+ will now introduce remote-controlled ad interactivity to French viewers—unlocking new engagement opportunities for advertisers across the region. 

Unlocking the Next Era of CTV in France 

For the first time in the French market, advertisers, through the commercialization of these formats by TF1 Pub, will be able to run remote-control interactive ads, making it easier to create engaging consumer experiences on the largest screen in the home. 

The partnership opens the door for major French and global brands—including cosmetic, retail, luxury, and entertainment brands—to test innovative interactive formats that have already shown strong performance in global markets. 

BrightLine’s Proven Interactive Formats 

BrightLine’s turnkey CTV formats include: 

  • Trivia 

  • Polls 

  • Product Carousels & Image Galleries 

  • Geolocated Dynamic Scrolls 

  • Choice-based Storylines 

BrightLine formats are currently available across the U.S. through partnerships with Disney, Warner Bros. Discovery, NBCUniversal, and leading FAST and programmatic platforms such as LG Advertising Solutions, Samsung Ads, Roku, and more. 

Growing Global Demand 

BrightLine continues to expand internationally, with presence across EMEA, Latin America, APAC, and Australia, supported by 40% year-over-year growth in global demand.  The launch with TF1+ and TF1 Pub marks BrightLine’s entrance into a major new European market: France 🇫🇷. Most of the world’s top 100 brands have already used BrightLine interactive ads to stand out, drive performance, and deepen viewer engagement. 

Proven Results That Drive Performance 

BrightLine's research continues to confirm strong viewer response to interactive CTV: 

  • Interactive CTV delivers 36% higher brand recall and is directly linked to higher purchase intent 

  • Interactive ads drive 150× more engagement than QR codes 

  • Interactive CTV sees engagement rates 1,000× higher than web banners 

For inquiries, reach out to marketing@brightline.tv. 

BrightLine
Next

PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance