Frame Ads

Live Content

During live sports, the content is squeezed back (into a video window) revealing a branded frame. The frame can contain brand logo, imagery, messaging.

How It Works
During live sports, the content is squeezed back (into a video window) revealing a branded frame. The frame can contain brand logo, imagery, messaging. The frame animates in and fades out, for a total of :10s of ad time.

Designer
Leverage BrightLine design services, or request our PSD templates to design yourself.

Timeline

3-4 weeks

Availability

NBC Universal Peacock Premier

Quick Links

Static Assets

  • Style Guide

    • Or equivalent brand/campaign guidelines

    • Or sample banner creative as layered, unmerged, and non-rasterized .psd including all links

  • Logo(s)

    • .eps or .ai

  • Brand Fonts

    • .otf or .ttf

  • Imagery

    Provide background graphics or simple iconography to be used with Wordmark version of the logo.

    .jpg, .png (required for images with transparency), or a layered, unmerged, and non-rasterized .psd including all links

    72dpi or higher, or largest dimensions possible (BrightLine designers will format accordingly)

  • Copy

    Single tagline or messaging line to appear in Marquee frame sequence

    .doc, .xls, email

Examples

BrightLine Best Practices

  • Overview

    Animated squeeze back of live content with fixed size and position of frame.

    Calls to Action: Highlight states should be very prominent and consistent for ease of navigation with the remote (up-down, left-right, select).

    Ordinality: Lead with the brand’s highest priority content as it will see the most views.

    Text: Should be short, concise, and large enough to be easily read from 10 feet away (see recommended character maximum by ad format).

  • Overlay Design

    • Ensure the overlay is large in size

    • Leverage a CTA that is short in length, large in size, and sets clear expectations (Recommend 5-10 words including “Scroll to/for...” or “Press OK to/for”)

    • Additional messaging, if any, should be kept to a minimum

    • Include visual cues to engage (remote, arrows, etc.)

Tagging

  • Process (Direct Buys)

    • BrightLine creates the VAST tag (which contains the video and interactive creative) and delivers to the media partner(s) (1 VAST tag per creative).

    • If the agency team has additional trackers, they should be provided to the media partner(s) to add in line with the VAST. As the 1st party ad server, the media partner will traffic the tags, add the 3p trackers, and will control the rotation/flighting if there are multiple creatives.

  • Process (Programmatic Buys)

    • Agency obtains Deal IDs from SSP(s). If activating via BrightLine’s Accelerator MP (Xandr), BrightLine will provide the Deal IDs to the agency.

    • BrightLine creates the VAST tags (which contain the video and interactive creative) and delivers to the agency team (1 VAST tag per creative).

    • Agency will traffic the VAST tags (with DSP’s support) on the provided Deal IDs only (which include BrightLine-enabled inventory ensuring the interactive ad will deliver properly).

      • Agency will apply any targeting (recommend loosest targeting possible for scale), and will control the rotation/flighting if there are multiple creatives.

      • If the agency team has additional trackers, the agency team should add them in line with the VAST within the DSP interface.

  • 3P TAGS

    • 3p trackers can be added in line with BrightLine’s VAST. However, click trackers should be omitted, as the unit doesn’t click to web, and this could break the unit.

Reporting

  • Engagement Metrics

    • BrightLine reports on engagement metrics (these metrics cannot be 3p-tracked) and will provide regular reporting.

  • Delivery Metrics

    • Impressions and associated delivery metrics will be reported by the media partner (or by the DSP in the case of a programmatic buy).