Marquee Ads

Live Content

Bust out of the ad pod with in-content experiences! Increase brand awareness during key moments of Premiere League games.

How It Works
During Premier League matches, brand’s logo and messaging will be placed within a title-safe area (dropdown)  from the scoreboard over :10s as 6 frames, maintaining an uninterrupted viewing experience.

Designer
Leverage BrightLine design services, or request our PSD templates to design yourself.

Timeline

3-4 weeks

Availability

NBC Universal Peacock Premier League

Quick Links

Static Assets

  • Style Guide

    • Or equivalent brand/campaign guidelines

    • Or sample banner creative as layered, unmerged, and non-rasterized .psd including all links

  • Logo(s)

    Horizontal logos strongly encouraged; vertical/stacked/square logos should be avoided

    Brand icon

    Brand icon + Wordmark

    .eps or .ai

  • Brand Fonts

    • .otf or .ttf

  • Imagery

    Color or gradient: Provide background color (hex value(s)/angles; color backgrounds recommended; used on Frames 3, 4 only.

    Image: an image can be used if necessary; ensure image is simple and does not contain a single subject (e.g., an image of a field of flowers is preferable to a single flower in a vase.)

    .jpg, .png (required for images with transparency), or a layered, unmerged, and non-rasterized .psd including all links

    72dpi or higher, or largest dimensions possible (BrightLine designers will format accordingly)

  • Copy

    Tagline/Message 1: 20 characters max
    Tagline/Message 2: 20 characters max

    Each Tagline/Message should be succinct and complete; do not break up between 2 frames

    .doc, .xls, email

BrightLine Best Practices

  • Overview

    This ad unit contains 2 unique frame sizes - condensed and expanded:

    Condensed: 140 × 46 px
    Expanded 442 × 46 px

  • Design

    Frame ad banners are highly templated and must match the animation exactly.

    Frames 1,2, 5, 6: logo components only. Background must be #F4F4F4

    Frames 3, 4: contain custom brand taglines/messaging; background can be custom color/gradient; taglines should be succinct and contain independent message, meaning message should not be broken up between frames; ensure legibility of tagline/messaging within small scale of ad space

    Avoid imagery; if imagery must be included, ensure it is legible at small scale and/or cropped accordingly to fit the ad space

Tagging

  • Process (Direct Buys)

    • BrightLine creates the VAST tag (which contains the video and interactive creative) and delivers to the media partner(s) (1 VAST tag per creative).

    • If the agency team has additional trackers, they should be provided to the media partner(s) to add in line with the VAST. As the 1st party ad server, the media partner will traffic the tags, add the 3p trackers, and will control the rotation/flighting if there are multiple creatives.

  • Process (Programmatic Buys)

    • Agency obtains Deal IDs from SSP(s). If activating via BrightLine’s Accelerator MP (Xandr), BrightLine will provide the Deal IDs to the agency.

    • BrightLine creates the VAST tags (which contain the video and interactive creative) and delivers to the agency team (1 VAST tag per creative).

    • Agency will traffic the VAST tags (with DSP’s support) on the provided Deal IDs only (which include BrightLine-enabled inventory ensuring the interactive ad will deliver properly).

      • Agency will apply any targeting (recommend loosest targeting possible for scale), and will control the rotation/flighting if there are multiple creatives.

      • If the agency team has additional trackers, the agency team should add them in line with the VAST within the DSP interface.

  • 3P TAGS

    • 3p trackers can be added in line with BrightLine’s VAST. However, click trackers should be omitted, as the unit doesn’t click to web, and this could break the unit.

Reporting

  • Engagement Metrics

    • BrightLine reports on engagement metrics (these metrics cannot be 3p-tracked) and will provide regular reporting.

  • Delivery Metrics

    • Impressions and associated delivery metrics will be reported by the media partner (or by the DSP in the case of a programmatic buy).