In-Stream Interactive

Consumers engage with brand content during enhanced commercial spots, allowing interactivity without interrupting the viewing stream.

Extremely versatile as format: scroll through a carousel (e.g., featured products, benefits, brand messaging, tips, facts), play a simple game (e.g., answer a trivia question) or scan a QR code to interact further with the brand.

Deliverables: Static Assets, Video Assets

Static Assets

    • Provide all brand and campaign logos; ensure logo graphics are provided with transparency

    • Preferred Formats: .eps, .ai

    • Accepted Formats: .psd, .png, .tiff

    • Provide all brand and campaign fonts to be used within the ad unit; if fonts cannot be provided, a substitute may be selected by BrightLine Design team

    • Accepted Formats: .otf, .ttf

    • Accepted Formats: .jpg, .png or .tiff (required if transparency included), .psd (fully layered, non-rasterized file with embedded links)

    • Resolution: 72dpi or higher

    • Dimensions: largest dimension available, the BrightLine Design team will format accordingly

    • Accepted Formats: .doc, .xls, email

    • For Trivia and This-or-That Poll Units, please provide:

      • 1 Question (recommend 75 characters maximum)

      • 2 Answer options (recommend 1-2 words maximum), indicating the correct answer if there is a correct answer (trivia).

    • For Standard Carousel units, please provide any desired:

      • Product titles

      • Product descriptions

      • Product benefits/features, tips, facts, inspiration, brand messaging, etc.

      • Recommend 2-5 total items for the viewer to scroll through

      • Each item should be image-focused for ease of viewing

    • If including supporting copy, recommend 50-200 characters maximum per each item to scroll through (As text should be kept short and concise, and should be large enough to be easily read from 10 feet away)

    Lead with highest priority content as it will see the most views

Video Assets

    • Encoding: Apple ProRes 422 or 422 HQ (.mov), QuickTime h.264 15mbps+ (.mov), or h.264 15mbps+ (.mp4)

    • Resolution & Quality: Preferred 1080p, minimum 720p

    • Frame Rate: Constant frame rate of 23.98, 25 or 29.97 with no interlacing, no pulldown (no duplicate frames), no frame blending (deliver in native frame rate only)

    • Audio Bitrate: Stereo audio, minimum 192kbps, 48kHz

    • Contents: No slates, leaders, or black frames at the beginning or end (video file should include the spot at expected duration only)

    • Aspect Ratio: 16:9 or cinemascope ideal for spot

Use Cases

Gamified

This-or-That?

Choose between 2 options for a custom result.

  • Polling

  • User preference

  • Customizer

Trivia

Answer the question before the spot ends!

  • Brand trivia

  • True or False

  • Did you know?

One-Click Reveal

Mini-Games