Carousel

In-Stream Interactive

Drive and prove attention on the fly.

Consumers engage with brand content during enhanced commercial spots, allowing interactivity without interrupting the viewing stream. Scroll through a carousel of featured products, benefits, brand messaging, tips, facts, etc.

How It Works

While watching the brand spot, viewers see the overlay and scroll left/right on their remote to browse through the carousel of imagery/copy.

Timeline

3-4 weeks

Availability

Most/all partners

Designer

Lean on BrightLine to design, or if you prefer design yourself within BrightLine’s PSD templates (available upon request).

Static Assets

  • Style Guide

    • Or equivalent brand/campaign guidelines

    • Or sample banner creative as layered, unmerged, and non-rasterized .psd including all links

  • Logo(s)

    • .eps or .ai

  • Brand Fonts

    • .otf or .ttf

  • Imagery

    Provide all brand images to be included in the ad, such as background graphics and carousel content, e.g. product, character, or destination imagery

    • .jpg, .png (required for images with transparency), or a layered, unmerged, and non-rasterized .psd including all links

    • 72dpi or higher, or largest dimensions possible (BrightLine designers will format accordingly)

    • Recommend 2-5 total items for the viewer to scroll through.

    • Lead with highest priority content as it will see the most views.

  • Copy

    Any copy you’d like viewers to scroll through such as product descriptions, product benefits/features, tips, facts, inspiration, brand messaging, etc.)

    • .doc, .xls, email

    • If including supporting copy, recommend 50-200 characters maximum per item in carousel

    • As text should be concise, and large enough to be easily read from 10 feet away.

Video Assets

  • Video(s) For Use as Spot

    • :15s or :30s are typically used

    • Encoding: Apple ProRes 422 or 422 HQ (.mov), QuickTime h.264 15mbps+ (.mov), or h.264 15mbps+ (.mp4)

    • Resolution & Quality: Preferred 1080p, minimum 720p | Frame Rate: Constant frame rate of 23.98, 25 or 29.97 with no interlacing, no pulldown (no duplicate frames), no frame blending (deliver in native frame rate only)

    • Audio Bitrate: Stereo audio, minimum 192kbps, 48kHz

    • Contents: No slates, leaders, or black frames at the beginning or end (video file should include the spot at expected duration only)

    • Aspect Ratio: 16:9 or cinemascope ideal for spot

QR Code (Optional)

  • Call To Action

    • .doc, .xls, email

    • Specific scan instruction, e.g. “Scan to Shop”, “Scan to Download”, etc.

    • Any additional copy to support the call to action

  • URL

    BrightLine can create and manage the QR code on client behalf. Please provide:

    • Web URL, inclusive of tracking if desired

    Alternatively, feel free to provide your own QR code.

    • If running on NBC, please connect with NBC on their QR code policy.

BrightLine Best Practices

  • Universal

    • Spot: Leverage a :30 spot where possible, otherwise :15.

    • Calls to Action: Highlight states should be very prominent and consistent for ease of navigation with the remote (up-down, left-right, select).

    • Ordinality: Lead with the brand’s highest priority content as it will see the most views.

    • Text: Should be short, concise, and large enough to be easily read from 10 feet away (see recommended character maximum by ad format).

  • Overlay Design

    • Ensure the overlay is large in size

    • Leverage a CTA that is short in length, large in size, and sets clear expectations (Recommend 5-10 words including “Scroll to/for...” or “Press OK to/for”)

    • Additional messaging, if any, should be kept to a minimum

    • Include visual cues to engage (remote, arrows, etc.)

  • QR Codes

    • Size: 200px min., 300+px recommended for ease of scanning from 10 feet away during short time frame

    • Spot: Leverage a :30 spot if available to allow time for viewers to grab their phone, open their camera, zoom if needed and click.

    • Consistency: include on all overlay images (not hidden beyond engagement) to maximize QR code views.

    • Additional Messaging: if any, should be kept to a minimum, especially if the QR code is the priority.

    • Call to Action: For maximum QR scans, tie the QR CTA into the creative and/or feature a compelling hook.

Tagging

  • Process (Direct Buys)

    BrightLine creates the VAST tag (which contains the video and interactive creative) and delivers to the media partner(s) (1 VAST tag per creative).

    If the agency team has additional trackers, they should be provided to the media partner(s) to add in line with the VAST. As the 1st party ad server, the media partner will traffic the tags, add the 3p trackers, and will control the rotation/flighting if there are multiple creatives.

  • Process (Programmatic Buys)

    Agency obtains Deal IDs from SSP(s). BrightLine creates the VAST tag(which contains the video and interactive creative) and delivers to the agency team (1 VAST tag per creative).

    If the agency team has additional trackers, the agency team should add them in line with the VAST within the DSP interface. Agency will traffic the tags (with DSP’s support) and will control the rotation/flighting if there are multiple creatives.

  • 3P TAGS

    3p trackers can be added in line with BrightLine’s VAST. However, click trackers should be omitted, as the unit doesn’t click to web, and this could break the unit.

Reporting

  • Engagement Metrics

    BrightLine reports on engagement metrics (these metrics cannot be 3p-tracked) and will provide regular reporting.

  • Delivery Metrics

    Impressions and associated delivery metrics will be reported by the media partner (or by the DSP in the case of a programmatic buy).