Expandable

Video Gallery

Tell a longer story than :30 seconds.

Earn additional time spent with your audience and stronger brand engagement, by showcasing additional, longer-form content, beyond the length of the commercial spot.

How It Works

While watching the spot, viewers see a custom overlay and may click at any time to expand the unit (thereby pausing the stream). Within the expanded unit, viewers will see auto-play videos within a video gallery and can engage for as long as they’d like. Upon exiting, viewers see the remainder of the spot play to completion.

Timeline

3-4 weeks

Availability

Most/all partners

Designer

Lean on BrightLine to design, or if you prefer design yourself within BrightLine’s PSD templates (available upon request).

Static Assets

  • Style Guide

    (or SAMPLE BANNER CREATIVE as layered & unflattened .psd including all links)

  • Logo(s)

    .eps or .ai

  • Brand Fonts

    .otf or .ttf

  • Imagery

    .jpg, .png (required if transparency included), or a layered & unflattened .psd including all links

    72dpi or higher

    Largest dimensions possible, as our designers will format accordingly

    Any images you’d like to appear within the unit, either universally across all videos or to be paired with each individual video.

  • Copy

    Any copy you’d like to appear within the unit, either universally across all videos or to be paired with each individual video

    Emphasis should be on the videos themselves, but additional copy may be included

    If including additional copy, recommend 300 characters maximum paired with each video.

Video Assets

  • Video(s) For Use as Spot

    :15s or :30s are typically used

    Video Specs

    Encoding: Apple ProRes 422 or 422 HQ (.mov), QuickTime h.264 15mbps+ (.mov), or h.264 15mbps+ (.mp4)

    Resolution & Quality: Preferred 1080p, minimum 720p | Frame Rate: Constant frame rate of 23.98, 25 or 29.97 with no interlacing, no pulldown (no duplicate frames), no frame blending (deliver in native frame rate only

    Audio Bitrate: Stereo audio, minimum 192kbps, 48kHz

    Contents: No slates, leaders, or black frames at the beginning or end (video file should include the spot at expected duration only)

    Aspect Ratio: 16:9 or cinemascope ideal for spot 16:9 ideal for video gallery

QR Codes

  • Copy

    .doc, .xls, email

    QR Code CTA

    Any additional copy to support the CTA

  • URL That QR Code Will Drive To

    Include any tracking if desired,

    Should you be looking for BrightLine to create the QR code.

    Alternatively, feel free to provide your own QR code.

    If running on NBC, please connect with NBC on their QR code policy.

BrightLine Best Practices

  • Spot

    Leverage a :30 spot where possible, otherwise :15.

  • Universal

    CTAs and highlight states should be very prominent and consistent for ease of navigation with the remote (up-down, left-right, select).

    Lead with the brand’s highest priority content as it will see the most views.

    Text should be short, concise, and large enough to be easily read from 10 feet away (see recommended character maximum by ad format).

  • Overlay Design

    Ensure the overlay is large in size

    Leverage a CTA that is short in length, large in size, and sets clear expectations (Recommend 5-10 words including “Scroll to/for...” or “Press OK to/for”)

    Additional messaging, if any, should be kept to a minimum

    Include visual cues to engage (remote, arrows, etc.)

  • QR Codes

    QR codes should be large for ease of scanning from 10 feet away on the couch during a short time frame (200px minimum, 300px+ recommended).

    Leverage a :30 spot if available to allow time for viewers to grab their phone, open their camera, zoom if needed and click.

    QR codes should be present on all overlay images (not hidden beyond engagement) to maximize QR code views.

    Additional messaging, if any, should be kept to a minimum, if the QR code is the priority.

    For maximum QR scans, tie the QR CTA into the creative or feature a compelling hook.

Tagging

  • Process (Direct Buys)

    BrightLine creates the VAST tag (which contains the video and interactive creative) and delivers to the media partner(s) (1 VAST tag per creative).

    If the agency team has additional trackers, they should be provided to the media partner(s) to add in line with the VAST. As the 1st party ad server, the media partner will traffic the tags, add the 3p trackers, and will control the rotation/flighting if there are multiple creatives.

  • Process (Programmatic Buys)

    Agency obtains Deal IDs from SSP(s). BrightLine creates the VAST tag(which contains the video and interactive creative) and delivers to the agency team (1 VAST tag per creative).

    If the agency team has additional trackers, the agency team should add them in line with the VAST within the DSP interface. Agency will traffic the tags (with DSP’s support) and will control the rotation/flighting if there are multiple creatives.

  • 3P TAGS

    3p trackers can be added in line with BrightLine’s VAST. However, click trackers should be omitted, as the unit doesn’t click to web, and this could break the unit.

Reporting

  • Engagement Metrics

    BrightLine reports on engagement metrics (these metrics cannot be 3p-tracked) and will provide regular reporting.

  • Delivery Metrics

    Impressions and associated delivery metrics will be reported by the media partner (or by the DSP in the case of a programmatic buy).