BrightLine at Advertising Week New York
October 6-9 | New York City (The Penn District, (100 W. 33rd St)
We’re back at AWNY this year -- and bringing the energy with a full week of events! Come see why interactivity delivers results that matter and experience BrightLine in action all week long. We’re excited to see you there.
Quantifying Curiosity: The Science Behind Interactive CTV Ads
Interactive CTV ads are generating buzz —but are they truly impactful?
In this session, BrightLine — joined by Warner Bros. Discovery and MediaScience — will present new research showing that viewer engagement is the key to stronger outcomes across the funnel, from brand recall to purchase intent.
Join us for an inside look at our latest research, learn how MediaScience measures impact in the lab, and hear Warner Bros. Discovery’s perspective on bringing these insights to life in practice.
Event Two
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Three
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Four
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Five
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.