Addressable / Dynamic Creative
Household addressable creative can be tailored to viewer location, weather, or audience segments.
The standard commercial spot is made more powerful and relevant thanks to the addition of real-time local data. During the commercial spot, viewers discover their closest Benjamin Moore retailer and can scroll through multiple nearby retailers, making it even easier for viewers to make the jump from inspiration to realization utilizing BrightLine enabled OTT ads.
The standard commercial spot is made more impactful and relevant thanks to the addition of dynamic localized data. During the commercial spot, viewers discover their closest Build-a-Bear location and the latest featured deal, making it even easier for viewers to make the jump from the living room to the store utilizing BrightLine enabled OTT ads.
Viewers engage with brand creative in-stream, during enhanced commercials.
Target queues up holiday excitement with BrightLine’s interactive OTT scrollable overlay. During the commercial spot, viewers browse holiday décor and get giftspiration for everyone on their lists.
Cinnamon Toast Crunch
Cinnamon Toast Crunch enters the OTT space with a fun interactive experience powered by BrightLine. The commercial spot comes to life on the biggest screen in the house allowing viewers to move the crazy squares by pressing right on their remote to see what happens.
Working with BrightLine, BMW allowed viewers to engage with the brand directly inside of the commercial spot, with 360 degree views of their cars, and the ability to browse different color options.
Click to Full-Screen Microsite
Viewers click from a spot to a full screen immersive experience, featuring long form and additional brand content.
Toyota challenges viewers to put their TV knowledge to the test, serving up Hulu TV Trivia in the OTT space. As they answer questions about their favorite TV shows and stars, viewers discover the all-new 2018 Camry, redesigned to put your emotions into overdrive.
Royal Caribbean returns to OTT with a thrilling, video-centric experience. From zip lining to fine dining, high-flying performances to a robotic bartender, the OTT experience gives viewers a taste of the biggest, boldest adventure yet – one that can only be had with Royal Caribbean. All aboard!