QUALIFICATIONS:

• Creative problem solver and self-starter who can lead initiatives within BrightLine and across external strategic partner organizations

• Ability to synthesize technical information about large datasets to communicate clearly and succinctly

• Interest in advertising and media tech; ability and eagerness to learn quickly

• Strong communication skills and capacity to translate data into a meaningful story

• Independent, confident, detail oriented.

• Ability to work autonomously, taking a vague task and leading it through to completion.

• Ability to balance multiple projects simultaneously and prioritize tasks to meet deadlines.

• Comfort acting in a client-facing role, with the potential to present to external parties.

• Strong data visualization, Excel skills (pivot tables, VLOOKUP, macros, etc.)

• Experience with SQL, PowerBI, Looker, A/B test design, quantitative and qualitative data.

• 3+ years of relevant experience as a data analyst or scientist in advertising, technology, or marketing.

Responsibilities

• In this role you’ll collaborate with Client Operations, Sales, Creative Services, Finance, Data Engineering, Integrations & Product, and Executive teams, to use data to help solve problems and inform business decisions, helping to contribute to the future of BrightLine.

• Measure campaign performance across BrightLine’s suite of interactive and dynamic OTT Accelerator ad formats by gathering data (across multiple data sources including PowerBI, SSRS, 3rd party platforms), manipulating and interpreting data, formulating insights, takeaways and recommendations.

• Generate automated in-flight reports and customized post-flight reports. Oversee reporting structure, presentation, cadence, and quality assurance.

• Streamline and further automate reporting, working with data engineering, integrations, and product teams.

• Determine supported metrics by ad product, including vetting metric stability to ensure delivery of reliable and accurate results, and expanding metric suite to support evolving industry expectations, working with backend analytics team to implement.

• Lead 3rd party studies, working with 3rd party research vendors (e.g., Lucid) to establish methodology and objectives, facilitate testing, evaluate results, generate learnings, and create related materials.

• Consolidate and prioritize research-related questions, issues, or hypothesis across the org, structure a pathway toward generating learnings, resolutions, or conclusions (via analysis of existing data, architecting new metrics from available raw data, 3rd party qualitative studies, A/B testing, etc.), and implement.

• Analyze data to identify trends and patterns, forming insights that drive sales strategy, creative best practices, and ad product advancements.

• Establish and maintain campaign performance benchmarks, best practices, and case studies, to champion a hypothesis-drive culture that rapidly tests, measures, and iterates.

• Deliver presentations to communicate findings clearly and effectively to stakeholders.

• Create and manage business performance reports within CRM tool (Boostr, Looker).

• Manage various projects’ timelines, agendas, deliverables, findings, and priorities.

• English speaking

• Bachelor’s degree required

COMPANY DESCRIPTION:
BrightLine offers the only custom enhanced advertising products, ad server, and analytics engine built exclusively for connected and IP-enabled televisions and over-the-top devices like Apple TV, Roku, and Amazon FireTV -- a single solution across all Connected TV technologies. Our design and execution framework is fueled by viewer-driven experiences proven to increase consumer engagement, brand recall, purchase intent, and sales. Our clients include Campari, Coca-Cola, ExxonMobil, General Mills, L’Oreal, Sherwin-Williams, Verizon, Warner Brother’s.

BrightLine is an equal opportunity employer.