At Advertising Week: Jacqueline Corbelli on Driving Transformational Change

At Advertising Week New York, BrightLine Founder, Chair, and CEO Jacqueline Corbelli joined Michael Gewirtzman, Global VP of Programming, to discuss the mechanics of meaningful transformation in business, media, and society.

Corbelli described her career as a continuous pursuit of change management, from restructuring global finance systems to redefining television advertising through interactive technology. Founding BrightLine, she explained, began with a “clean sheet of paper”, a willingness to imagine what the viewer experience could be if television became participatory. That vision ultimately helped build the foundation for today’s interactive CTV ecosystem.

She shared that transformational change is not just possible, but probable when ambition meets practical application. Whether launching new technologies or reshaping global frameworks at the UN and the Vatican, Corbelli emphasized that impact comes from staying focused on the end user, the human at the center of every system.

Discussing her new book, Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change, Corbelli outlined the key tenets of her framework: start with a clean slate, stay flexible, and take action without waiting for perfect conditions. Her message to future changemakers was clear: adaptability, purpose, and execution are what turn bold ideas into real-world outcomes.

To view the session on-demand, head to the Advertising Week New York portal.

Learn more about Changemakers’ Playbook at jacquelinecorbelli.com.