POPCORNFLIX & SNAGFILMS NEWEST PUBLISHERS TO ADD BRIGHTLINE INTERACTIVE ADS ON CONNECTED TV

Partnership Expands BrightLine's Reach of Connected TV Interactive Ads Available on Major OTT Platforms

BrightLine, the leading provider of interactive advertising solutions on TV, expands its portfolio of publishers offering its best-in-class interactive TV ad products, known as UXTV™. Web TV publishers, Popcornflix and SnagFilms, will add BrightLine's interactive advertising capabilities to the options marketers can now include in their connected TV video buys. UXTV™ ads feature long-form on-demand video, localized dynamic content, live social engagement on all major social networks, and a host of other interactive options including the ability to purchase, that extend ad encounters beyond 15 or 30 seconds.

BrightLine's interactive experiences are pre-optimized to achieve top digital ad performance from its expansive iQ™ viewer behavior database, and delivered across smart TVs, OTT devices, and game consoles for national scale and unparalleled viewer engagement in connected TV. Additionally advertisers receive robust campaign performance analytics.