FEATURED REPORTS

 

SPOTLIGHT REPORT
CONNECTED TV HANDBOOK
By 2016, 60% of homes will use an internet-connected TV to watch premium video content. Make sure your brand doesn’t get left behind.
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TREND REPORT
TV STILL #1 SCREEN


Viewers binge watch content on their TV screens – watching a beauty brand’s how-to content for 4X longer on TV vs. online.
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TREND REPORT
CTV AUDIENCE SEES DOUBLE-DIGIT GROWTH
The majority of US Internet users will regularly use a connected TV by 2015.
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TREND REPORT
CTV ADS OUTPERFORM TRADITIONAL TV ADS
Smart TV ads have proven to generate 60% higher purchase intent and 26% higher ad likeability than traditional TV ads.
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SPOTLIGHT REPORT
LANDSCAPE REPORT


The connected TV revolution is changing the way consumers watch TV. The ability to stream or download video directly to the TV seems to be the tipping point for cutting the cord.
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TREND REPORT
1 IN 3 INTERACTING WITH TV ADS
144MM people now have access to immersive, rich media ad experiences on their TVs. Of those, upwards of 1 in 3 are interacting.
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AUDIENCE BEHAVIOR REPORTS

 

AUDIENCE REPORT
ENTERTAINMENT BRANDS ON CTV
UXTV combines the best of TV & digital for entertainment brands, enabling them to reach and engage viewers en masse on the screen they spend 97% of their viewing time.
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AUDIENCE REPORT
GAMERS DOING MUCH MORE THAN GAMING
Understand gamer appetite for interactive ads across connected gaming consoles and their evolution into “entertainment consoles” in this installment.
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AUDIENCE REPORT
TEENS: THE CONNECTED GENERATION
Understand teens’ evolving media consumption behaviors and learn how top marketers are effectively reaching and engaging this group through technology.
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